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Global Institute of Professional Management Certification (GIPMC)
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Certification

Sales & Marketing Strategy Consultant (SMSC™)

$ 800.00 $ 500.00

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Course Description

The Certified Sales and Marketing Consultant (CSMC)™ Certification is a mark of professionalism that shows your commitment to excellence to both colleagues and customers, enhancing your market value. Even with a small marketing budget, you can still achieve your business goals by using creative and cost-effective strategies. This workshop teaches you how to maximize exposure while minimizing costs. The first module of the CSMC™ focuses on these strategies. TheCSMC™ also covers the importance of body language in building trusting relationships. Understanding and interpreting body language signals is crucial in sales and other aspects of life. The certification equips you with this essential skill. Having CSMC™ certification indicates your dedication to self-improvement and leadership in sales and marketing. It sets you apart as a top professional in the field. Who should consider taking the Certified Sales and Marketing Consultant Exam and Why? - Corporate Members (S

Detailed Learning Outcomes

By earning the Project Management Certification (PMC), candidates demonstrate the ability to:

Module 1 – Marketing and Sales
    • Defining Marketing
    • Recognizing Trends
    • Market Research
    • Strategies for Success
    • Mission Statements
    • Brochures
    • Trade Shows
    • Developing a Marketing Plan
    • Increasing Business
    • Saying No to New Business
    • Advertising
    • Networking
Module 2 – Body Language
    • Body language
    • Give me some space!
    • What’s your face saying?
    • What’s your body saying?
    • Mirroring and leading
    • Monitoring your posture
    • Dressing up
    • Shaking hands
    • Role plays and interactive activities
Module 3 – Dynamite Sales Presentations
    • Getting down to business
    • Writing your proposal
    • Getting thoughts on paper
    • Proposal formats
    • Expert editing tips
    • The handshake
    • Getting ready for your presentation
    • Elements of a successful presentation
    • Dressing appropriately
    • Presentations
Module 4 – Building Relationships for Success in Sales
    • Focusing on your customer
    • What influences people in forming relationships?
    • Disclosure
    • How to win friends and influence people
    • Communication skills for relationship selling
    • Non-verbal messages
    • Managing the mingling
    • The handshake
    • Small talk and networking
Module 5 – Marketing with Social Media
    • What is social media?
    • Understanding the marketing mix
    • Developing a social media plan
    • Building your social media team
    • Using social media to build internal communities
    • Analyzing your impact with metrics
    • Keeping on top of the trends
    • Damage control
    • Using Facebook, LinkedIn, and Twitter
    • Building a blog or vlog (including using YouTube)
    • Using specialty sites (e.g. Pinterest and Yammer)
    • Using social media management tools
    • Launching your plan
Module 6 – Basic Internet Marketing
    • Defining Internet marketing
    • Creating an Internet marketing plan
    • Extending your influence
    • E-mail marketing
    • Search engine optimization (SEO)
    • Advertising online

     

Module 7 – Telemarketing
    • Verbal communication
    • To serve and delight
    • Exceptional things about telephone sales
    • Building trust
    • Negotiation primer
    • Communication essentials
    • Developing your script
    • Pre-call planning
    • Phone tag and call backs
    • Following up and closing the sale
Module 8 – Branding
    • Defining branding
    • Creating a mission and vision
    • Positioning your brand and developing your style
    • Developing a brand name and slogan
    • Creating a visual identity
    • Living your brand and connecting with customers
    • Launching your brand
    • Taking your brand’s pulse
    • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
    • Interpreting evaluation results

Certification Validity & Renewal

The Project Management Certification (PMC) issued by GIPMC is valid for three (3) years from the date of certification award.

Renewal is designed to:
  • Maintain professional credibility
  • Ensure continued alignment with modern project practices
  • Protect the long-term value of the certification
Renewal Process Includes:
  • Completion of defined continuing professional development or knowledge refresh requirements
  • Successful renewal assessment or verification, as applicable
  • Submission of renewal application before certification expiry

Timely renewal allows professionals to retain active certification status without interruption.

Exam Pattern & Structure
  • Duration 30 to 35 Hours
  • Format Objective MCQs with scenario-based questions
  • Total Questions 60/90/120/150/180
  • Evaluation Skills and competency focused
  • Passing Requirement 70%
  • Exam Mode Online proctored
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